Jack H.
Kirkpatrick III
Oreo Fight Night: Cookie vs. Cream
Generative AI Campaign - Part 1
Written & Produced by Jack Kirkpatrick [October 2024]
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This video is 100% AI generated including:
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AI generated photos
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AI motion design animation
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AI frame motion programming
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AI generated voice alteration ​​
Using a combination of AI platforms, I generated images, animated them, programmed camera motion, and created the voiceover.
I came up with the creative idea, campaign strategy, script, and storyboard shot-by-shot. Using hyper-specific commands, AI then generated all images, motion design animation, frame/camera motion, and implementation to meticulously keep consistent images, coloring, theme, characters, etc.
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Lastly, I compiled all AI work together, editing into one cohesive video adding music, sound design, motion graphics, transitions, effects, color grading etc
Purpose:
During my post-grad job search, I’ve invested significant time into exploring AI and its applications in the film and advertising industries. By taking AI classes, earning certifications, and creating AI-driven projects like this one, I’ve worked to stay ahead of emerging trends. My goal was to understand how AI can streamline production processes and reduce costs, all while maintaining creative control. This project demonstrates how AI can generate high-quality content efficiently and at a fraction of traditional production costs and time.
(Note: This project was free to make @ 720p, paid subscriptions will boost quality)
Creative:​
This two-part campaign centers around the playful rivalry between the two components of an Oreo—cookie and cream. Drawing inspiration from universally loved cliffhangers in TV/Film, the first part introduces a dramatic boxing match where audiences are asked to vote for their favorite side: #TeamCookie or #TeamCream. The second part, revealed during the Super Bowl, announces the winning side based on the online votes. Introducing characters for cookie and cream can even generate plushies, Halloween custumes, apparel, etc
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Strategy:
The campaign targets Oreo’s broad consumer base, particularly younger, social media-active audiences who enjoy playful, interactive content:
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Audience Engagement through Voting: Encouraging Oreo fans to vote online for their favorite side, driving traffic to Oreo’s social media pages and sparking buzz with the hashtags #TeamCookie and #TeamCream.
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Social Media Polls & Giveaways: Polls on all Oreo socials allow fans to get involved. To boost engagement, Oreo can run giveaways for voting + following, offering custom Oreo packages to participants from each team.
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Influencer + User Content: Fans are encouraged to share videos or photos explaining why they prefer cookie or cream, further expanding the campaign's reach. Influencers are paid to pick sides and debate online
The playful rivalry and interactive nature of the campaign help build social media buzz, drive brand engagement, and keep Oreo top of mind among consumers.
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